Commercial Video Production Company NJ | New Jersey Commercial Videographers

What is Commercial Video Production?

Commercial video production is the creation of video content aimed at promoting a product, service, or brand.

This type of production involves several stages:

Pre-Production: Planning, scriptwriting, storyboarding, and organizing all the necessary elements before filming begins. This stage sets the foundation for the entire project.
Production: The actual filming process where the video is shot according to the plan set out in pre-production. This includes setting up cameras, lighting, sound, and directing talent.
Post-Production: Editing the footage, adding special effects, music, voiceovers, and finalizing the video. This is where the raw footage is transformed into a polished, cohesive product.
Distribution: Delivering the final video through various channels, such as social media, television, websites, or email campaigns to reach the target audience.

This process ensures that the video effectively communicates the intended message and engages viewers to take action, like making a purchase or visiting a website.

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What Does a Commercial Video Production Look Like?

Video commercial production is like crafting a short film.

It involves several key stages:

Concept Development: This is where the idea is born. What message do you want to convey? Who’s the target audience?
Scriptwriting: Turning the concept into a script, laying out dialogue, actions, and scenes.
Storyboarding: Creating a visual plan for each scene, like a comic strip of the video.
Planning and Coordination: Organizing locations, props, actors, and schedules.
Filming: This is where the magic happens. With cameras rolling, all elements come together on set to capture the footage.
Directing: Guiding actors and the crew to bring the vision to life.
Sound and Lighting: Ensuring the audio and visuals are top-notch.
Editing: Cutting and arranging the footage into a coherent story. Adding transitions, effects, and color correction.
Sound Design: Adding music, sound effects, and voiceovers.
Final Review: Making sure everything is perfect before the big reveal.
Uploading and Sharing: Getting the finished video onto platforms like YouTube, social media, or television.
Marketing: Promoting the video to reach as many eyes as possible.

The process is collaborative and creative, turning a simple idea into a polished, engaging video.

When and How Should I Promote My Video?

To effectively introduce your brand or product, consider starting with a video ad campaign. These ads are excellent for creating awareness and generating interest.

Instead of traditional television commercials, focus on digital platforms like YouTube, Facebook, and streaming services. This allows you to target your audience and track results.

We often develop a series of videos to reach different segments of your target market or to highlight various aspects of your product or commercial video service.

Remember, promoting your video ad through paid advertising can significantly boost its reach. While viral success isn’t guaranteed, we’ve seen many campaigns achieve millions of views with strategic targeting and investment.

How Much Does a Commercial Video Production Cost?

The cost of commercial video production in New Jersey can vary widely based on several factors, such as the video’s length, complexity, quality, and the production company’s experience and reputation.

Basic Explainer Video: Around $2,000 – $5,0001. This might include simple graphics and animation.
Standard Commercial Video: Typically ranges from $5,000 – $15,000. This could involve more detailed production with multiple shooting locations.
High-Quality Corporate Video: Can cost $25,000 – $50,000 or more, especially if it involves a complex storyline, high-end equipment, and extensive post-production work.

It’s important to consider video commercial production as an investment, as a well-produced video can significantly boost brand awareness, website traffic, and conversion rates.

How Long Does a Commercial Video Take To Produce?

The timeline for producing a commercial video can vary, depending on the complexity and scope of the project.

Here’s a general breakdown:

Pre-Production (1-3 weeks)

Concept development, scriptwriting, storyboarding, and planning

Production (1-5 days)

Filming, including set preparation, lighting, sound, and direction

Post-Production (2-4 weeks)

Editing, adding special effects, sound design, color correction, and final review

Total Time: 4-8 weeks

This timeline can shift based on factors like the length of the video, the number of locations, and the level of detail in post-production.

Page Updated on Oct 17, 2024 by New Jersey Videography

New Jersey Commercial Video Production